Suara.com – Kao Indonesia continues to collaborate in the Pentahelix Partnership as an effort to cultivate the Healthy Living Community Movement (GERMAS). This collaboration was marked by the Signing of a Cooperation Agreement between Kao Indonesia and Ministry of Health RI conducted by Masahide Nishida as President Director of PT Kao Indonesia and dr. Imran Agus Nurali, Sp.KO as Director of Health Promotion and Community Empowerment of the Indonesian Ministry of Health, which was also witnessed by the Secretary of the Directorate General of Public Health of the Republic of Indonesia, dr. Siti Nadia Tarmizi, M. Epid. On the same day, Kao Indonesia also kicked off the implementation of the KAO Children which will take place throughout 2022 as well as the launch of a digital education platform, namely the Kao Life Academy website and mobile web.
The KAO Children’s Program has been running since 2016, as a tangible manifestation of Kao Indonesia’s concern and participation in conducting health promotion education to contribute to increasing awareness of the importance of maintaining personal and environmental hygiene through Clean and Healthy Living Behavior and the importance of implementing good health protocols at home. home or school environment. To date, the KAO Children program has educated more than 15,000 elementary and junior high school age children and for the continuation of its implementation in 2022, it is expected to reach an additional 10,000 Indonesian children located in 5 provinces of Jakarta, Banten, West Java, Central Java and East Java.
Susilowati, VP Marketing of PT Kao Indonesia said, in line with the ESG Strategy and our company’s vision to be able to contribute to improving the quality of life of the community and a sustainable environment through education – sharing good knowledge. This synergistic collaboration is a tangible manifestation of Kao Indonesia’s concern for the community through the KAO Children’s Education Campaign which focuses on raising awareness and providing support for hand washing soap and sink facilities for school-age children who are expected to act as agents of change in the surrounding environment as well as the nation’s next generation for Indonesia. better.
“We are very proud that the efforts made by Kao Indonesia can continue to be supported by the Ministry of Health, and of course it can be sustainable to realize the cultivation of the Healthy Living Community Movement which is owned by the Ministry of Health of the Republic of Indonesia and can run smoothly and benefit all participating students,” explained Susilowati.
The pandemic, which is still ongoing today, has had an impact and changes on people’s lives, including children. Restrictions on mobility and limited social interaction with friends at school are not easy things for children to accept, including tightening a clean and healthy lifestyle, one of which is Hand Washing with Soap (CTPS), which is also one of the main health protocols. Excerpts from data compiled from UNICEF state that diarrhea and ARI are the most common diseases experienced by children in Indonesia and diarrhea is the cause of child mortality as much as 18% of all deaths of children under 5 years old in Indonesia. This shows that CTPS has an important role in preventing the transmission of disease and Covid-19.
As part of efforts to prevent the spread of COVID-19 in the education unit, the Ministry of Education and Culture issued Circular No. 3 of 2020 which calls for the Regional Government to immediately instruct education units to: 1. Optimize the role of UKS/M; 2. Ensure the availability of CTPS facilities in various strategic locations in the education unit; 3. Ensure that members of the education unit practice CTPS (minimum 20 seconds) and dry their hands (with/without disposable hand dryers) and other PHBS.
dr. Imran Agus Nurali, Sp.KO as Director of Health Promotion and Community Empowerment of the Indonesian Ministry of Health said, his party appreciated Kao Indonesia’s efforts in contributing to realizing Germas culture which was carried out in a sustainable manner through the KAO Children’s Campaign which is expected to encourage the realization of clean and healthy living behavior in the community. schools, ranging from students, teachers to the school community and also parents. In addition, education related to improving mental and mental health for the age group of children and adolescents is also important and becomes an additional point in the education that will be held later. So that students are physically healthy, mentally healthy, and the achievements of the nation’s children also increase.
“This collaboration is a form of real implementation of the Pentahelix Partnership which involves the Ministry of Health as an element of the Government, Kao Indonesia as an element of the Private Sector, the community and the mass media which are indispensable,” he said.
Changes in daily routines due to the pandemic also have an impact on the mental and emotional health of children and adolescents. Nearly half of households reported that their children experienced behavioral challenges, such as difficulty concentrating (45 percent), irritability (13 percent), and difficulty sleeping (6.5 percent). Therefore, topics related to mental and mental health, especially at the age of children and adolescents, are an important concern for increasing psychosocial resilience in groups of children and adolescents who are one of the vulnerable groups that need support from the surrounding environment.
“Maintaining mental health is important in order to be able to manage feelings, maximize self-potential and deal with various life conditions so that they can be healthier, happier, creative and enthusiastic about achieving goals,” he said.