PT Sari Sandwich Indonesia, a subsidiary of PT Map Boga Adiperkasa Tbk, is developing its business to accommodate the market’s desire to bring Subway in certain cities.
Subway is now present in Bandung after previously opening in Jakarta and surrounding areas as well as Surabaya. This week, not only one, but Subway will immediately open 3 restaurants at once on Jl Buah Batu, Jl Dipatiukur, and 23 Paskal Shopping Center.
“We believe that it is very important to bring Subway in Bandung because apart from Bandung being the third largest city in Indonesia, there are also many requests from Bandung residents to also open a Subway in Bandung. We will immediately open 3 restaurants simultaneously. These three locations are favorite places to gather with friends, co-workers, and family,” said Tico Salikin Store Development & Construction Vice President of PT Map Boga Adiperkasa, Tbk.
The Subway network is committed to offering better choices with a variety of delicious sandwiches, wraps and salads, in line with the growing trend of Indonesians seeking more balanced and healthy food alternatives and unforgettable dining experiences. Along with Subway’s rapid growth, we are also inspired by the spirit of our Sandwich Artist (as our employees are called) to satisfy our customers by serving delicious and made-to-order sandwiches.
These three locations have different operating hours. While at Buah Batu and Dipatiukur they are open from 09.00 WIB to 23.00 WIB on weekdays and open from 07.00 WIB to 23.00 WIB on weekends, the restaurant at 23 Paskal is open from 10.00 WIB to 22.00 WIB, according to the mall’s operating hours.
“Subway in Bandung will provide the same menu as in Jakarta and its surroundings and Surabaya. One thing that has changed significantly is that guests will find photo spots that are different from the existing ones. Social media has become an inseparable part of everyday life and Subway not only offers delicious fresh food but also accommodates guests to have great photo opportunities on their social media platforms. Guests can share their excitement at Subway Buah Batu on their social media by taking selfies with the Giant Angklung Sandwich which we think is ‘very Bandung’,” said Silvia Muryadi, Head of Marketing Subway.
Angklung Subway is very unique and different. While angklung is usually made of bamboo slats arranged in a pattern, the Giant Angklung Sandwich at Subway Buah Batu is made of two sandwiches measuring foot long and 6 inches long. This shows that you can enjoy Subway in two sizes. Imagine how cool your Instagram photos will be with the adorable Giant Angklung Sandwich background. (RO/OL-12)