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Sandiaga Invites Millennials to Maximize Content on Social Media to Increase Product Sales | merdeka.com


Merdeka.com – Minister of Tourism and Creative Economy (Menparekraf) Sandiaga Uno revealed that social media can increase sales of MSME products. Moreover, said Sandiaga, product sales are packaged in interesting content.

“A content according to data and statistics has an effect on 60-65 percent of the increase in the number of a product,” said Sandiaga, Monday (19/9).

“So we are here to provide training to create authentic, relevant, and potentially viral content. So we can create a lot of content creators,” he explained.

According to Sandiaga, the training is expected to increase sales in the midst of an economy that has emerged from the COVID-19 pandemic. Sandiaga said that millennials can learn to create good content from content creators who are competent in their fields.

“We will come with training and assistance with marketing assistance like this. And also by providing working capital so that they can have sufficient cashflow in situations that are certainly very difficult,” said Sandiaga.

Meanwhile, one of the training participants, May Saroh Lubis (22) admitted that the activity was very useful, especially for female students like her. May admitted that she gained new knowledge about content creation from the speakers at the training.

“In this activity I gained a lot of knowledge about content creators. In the future, I hope that activities like this will be held more often in order to increase knowledge and insight as the drivers of the next content creators,” said May.



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