Vehicle sales from PT Mitsubishi Motors Krama Yudha Sales Indonesia (MMKSI) continue to show positive numbers. Throughout June 2022, MMKSI managed to record retail sales of 7,735 units, with market share 10.2%. This figure represents retail sales of Mitsubishi Motors passenger and light commercial vehicles throughout Indonesia.
Director of Sales & Marketing Division MMKSI Tetsuhiro Tsuchida said, in the first half of 2022, the company managed to maintain retail sales very well while showing an increase compared to the first half of last year, and this achievement was achieved in the midst of increasingly fierce competition and increasing challenges. According to him, this is an indication that the products and services provided by the company have succeeded in responding to the needs and desires of the people in Indonesia.
“But of course we will not be easily satisfied and will continue to improve the quality and performance of products, services and adventures for our consumers. This is to maintain customer satisfaction and loyalty and achieve one of our main goals, which is to accompany life’s adventure Indonesian people through our various offerings and continue to grow together towards a better life,” added Tsuchida san in his official broadcast, Friday (15/7).
From a total of 7,735 units, the MMKSI passenger vehicle segment managed to record retail sales of 5,397 units throughout June 2022. As for light commercial vehicles, retail sales reached 2,338 units.
Of all retail sales in the passenger vehicle segment, Xpander models including the Xpander Cross still dominate MMKSI sales up to 43%, followed by the Pajero Sport model which contributes 26%. In the light commercial vehicle segment, the L300 contributed up to 21% of Mitsubishi Motors’ retail vehicle sales throughout June 2022.
From the side marketshare, Xpander and Xpander Cross managed to maintain national market share in the small MPV by 21.2% or 3,330 units sold. Meanwhile, Pajero Sport has a 56% market share in the segment medium SUV 2,500 cc (4×2 and 4×4) with total sales of 2,066 units.
For light commercial vehicles, the L300 continues to maintain its position in the segment small pick-up 4×2 with a market share of 52.9% through sales of 1,636 units. While in segment pick-up 4×4, the Mitsubishi Triton model continues to maintain its position with a market share of 43.5% or 683 units sold. (S-4)